
Overview: Why the Battle of Little Big Horn
The Battle of the Little Bighorn, also called Custer's Last Stand, occurred over two days on June 25-26, 1876 near the Little Big Horn River in eastern Montana. The stunning victory of the combined forces of the Lakota and Northern Cheyenne tribes against the 7th Cavalry of the U.S. Army was the most famous of all of the Indian Wars.
The U.S. cavalry detachment, commanded by Lieutenant Colonel George Armstrong Custer, lost every soldier in the unit through a combination of circumstances in which their Native American opposition was underestimated due to the convergence of overconfidence, exaggerated urgency, and inadequate assessment. The story and its lessons provide a platform from which to understand leadership principles important in today’s hypercompetitive business environment, such as: hubris based on past success, the importance of adequate competitive intelligence, the benefit of strong intra-unit relationships and trust, effective communication, and the need for focused decision-making under pressure in a highly fluid situation.
The program will emphasize and examine leadership through the lenses of both the Native American and US Cavalry perspectives on the situation, will feature the participation of direct descendants of Native American tribal leaders who fought at the Little Bighorn, and will explore the startling revelation that Custer, from the time he realized the real size of the enemy force he was facing, had less than 45 minutes to live. The role of rapid decision-making under intense pressure in the face of unexpected circumstances will provide a powerful backdrop on haunting terrain for an examination of the aspects of leadership, outside the decision-making role a leader must play, that affect the ultimate success of the mission far above the mere force of the leader's character and style.

Methodology and Delivery
The classroom version of the Little Bighorn battlefield-based program will utilize a combination of case studies, battle maps, Powerpoint slide content, video clips, facilitated group discussion, and table group assignments to relate the story and leadership lessons from the Battle of the Little Bighorn. As few as two cases, and as many as six, can be included depending on program objectives and planned duration.
The program begins with the strategic overview establishing the context of the American movement West and the history of the government relationship with the Native American peoples. The situation of the Lakota Sioux, and the visionary and inspirational leadership of Sitting Bull is then brought into focus as a precursor to the battle itself. As the battle begins, the decisions and actions of Major Marcus Reno are examined in the context of his relationship with Custer. Custer’s decision to divide his command in the face of the enemy village is the next focal point in the story of the first major military disaster in the Indian Wars, and it is followed by the study of Captain Frederic Benteen, whose lack of urgency and focus on self-interest sealed the fate of Custer’s command.
The defense mounted by Benteen and Reno, within sight and sound of Custer’s battle to the north, is the subject of inquiry as it relates to the critical nature of trust as a requirement for team cohesion under crises situations. Custer is again the focus for an examination of motivation in the face of adversity and the role of hubris in his decision-making. The role of the confusing terrain is also considered here as a factor in Custer’s demise. And the final case study explores the leadership of Crazy Horse and Gall as warrior chieftains in wreaking vengeance on the hated troops of the Federal Army, and as an inquiry into the basis for authority among Native American leaders, in contrast to that of the 7th Cavalry.

Leadership Elements Explored and Discussed
The Benefits
Through our exploration and analysis, participants of the Antietam Leadership Experience will take away a number of benefits. Rich in character-based leadership, this leadership lesson from history provides participants further insights into:
Additional benefits include:
Who Should Attend
The leadership training principles and concepts presented through the Little Big Horn Leadership Experience can be tailored to meet the needs of the highest level senior leaders to the less-experienced yet rising leaders within an organization. The Little Big Horn Leadership training experience offers universal leadership themes upon which any leader will find beneficial to his or her career growth and/or organizational aspirations.
Additional
Though the onsite battlefield leadership training expereinces are generally restricted to the months of mid-May through late June and September through mid-October due to weather and crowd considerations, the classroom Little Bighorn Leadership Experience can be delivered year-round.
Recommended pre-reading for the Little Bighorn Leadership Experience is either James Donovan's A Terrible Glory or Nathaniel Philbrick's The Last Stand.
We are determined not to let the lessons we learned at Gettysburg go to waste. So I have dedicated two hours every month for leadership training. I've assigned each of my managers a month to run a session. Focus of each session is to make us better leaders individually and as a team by learning from each other.
Michael Hobbs Vice President Custom Services & Development Novation“Your Normandy program was a great experience and the entire team came home energized and eager to apply the focused insights we picked up in Normandy to the business and their own lives, . We definitely came back as better leaders!!!!! I was impressed how well the program appealed to and affected all the different nationalities in a team as diverse as mine. I genuinely believe the Normandy experience has provided important areas for improvement in effectiveness and a strong motivation boost for my team.”
Luis Merizalde
President
General Mills, EMEA Region
There is no better feeling for a champion of corporate learning than when a creative leadership development program makes an important difference for the organization AND wins over the skeptics. Battlefield Leadership is such a success story for General Mills. We first used Cole and Rich for one of our major division leadership teams. While some leaders were excited to use history and battles as a learning tool, others here weren’t so sure. But history came alive for all members of the team that week and it made a powerful impact on individuals and the working team. Since then numerous teams have sought out the Battlefield experience and we have an ongoing demand for this offering. I can highly recommend this program and also greatly value the partnership with the principal consultants.
Kevin D. Wilde VP, Organization Effectiveness and Chief Learning OfficerGeneral Mills, Inc.